Sana’a Kayum is a Dubai based designer lead by her passion and love for modern yet authentic fashion.
WE KNOW… Fashion n’ Clothing…
Introducing a style and watching it grow into a trend… Creating our signature… defining our Philosophy.
SIMPLE LINES IS SIMPLY ME
2017 launched the new design showroom for the label at a prominent location in Dubai offering wider horizons to her ready-to-wear. An Opportunity to provide her clients with a prestigious fashion experience and help them with their wardrobes in a new light.
“WE SHARE… Ideas, Trends and Concepts… adding more functionality and flexibility to your current wardrobes.”
She opened her first flagship store in Dubai in the year 2010. This was a great leap in her career as she was one of the few individuals with her qualifications. She specializes in ‘The White Bride’ but embraces a fusion outlook when designing her smart casual collections keeping in mind the diverse cultures she works with here in the UAE. Located in the heart of this trading hub the label has been distribution and carried forward around the world. Her experience in this region includes working with wardrobes for the royal palaces.
This journey started in 1994 with basic training in apparel design at S.N.D.T University Mumbai followed by her award winning leather collection “THE GRAND CANYON “ at CHRYSALIS ‘96 for best embellishment.
Her ambition to master the art of couture drove her to F.I.T New York where she showcased her white bride collection at THE MILLENIUM CRYSTAL BRIDE.
She later went on to working with renowned Indian designer label Abu Jani Sandeep Khosla and assisted with major projects. This inspired her to go out and develop her own unique style; something that she learned from her mentors
She was welcomed as a preliminary member of the FDCI, New Delhi, India in 2003 and soon distributed her creations to major fashion outlets. This marked the beginning of the first design studio by Sana’a Kayum in 2002